La Crosse Promise is a catalyst for community vitality through educational success. We are powered by an incredibly engaged and devoted Board of Directors, Advisors, and Staff.

Email - info@lacrossepromise.orgCall - 608-789-2049

Mailing Address

PO Box 2394, La Crosse WI 54602

Central HS Future Center

Room 243, 1801 Losey Blvd, La Crosse WI 54601

Logan HS Future Center

Room 125, 1500 Ranger Dr, La Crosse WI 54603

Aaron Czappa

Aaron Czappa

Executive Director

608.789.2049 |

It is an honor to work with a great organization that has such a meaningful purpose.  As a nonprofit working to economically transform the city of La Crosse, Wisconsin, and improve the quality of life through a commitment to strong education, our work touches upon several different areas. 

Some consider La Crosse Promise to be a private nonprofit that provides educational scholarships. Some look at us as a neighborhood revitalization program. Others measure our impact through economic development. And of course, many people talk about how many high school students we serve through our Future Centers by offering personalized college and career readiness services. The exciting news is that we do all of this! 

We believe education programs make our community collectively stronger and promote greater equality. An education-minded community is more likely to experience decreased crime, improved health, greater social and civic engagement, and greater financial success. We promote education and career success by investing in the most important parts of a city: its people.

Board of Directors

Juan Jimenez, Board President, Western Technical College Associate Dean of General Studies

Amy Noel, Retired Mayo Clinic Health System Executive

Joseph Zoellner, Board Secretary/Treasurer, Chief Sales Officer, Coulee Bank

Kenna Christians, Retired President of University of Wisconsin–La Crosse Foundation, former Mrs. Oktoberfest

Dr. Aaron Engel, Superintendent of Schools, School District of La Crosse

Mark Etrheim, Owner of Mastercraft Homes, Inc.

Adam Hatfield,  Manager, Marketing and Communications, Gundersen Health System

Bill Johnson, Retired Trane Executive

Brian Koopman, Chief Operating Officer, Trust Point

Mike Keil, Owner or Doerflingers 2nd Century

Monica Kruse, Chair of La Crosse County Board of Supervisors

Dawn Reinhart, City of La Crosse Neighborhood Housing Development

Dawn Wacek, Youth Services Librarian at La Crosse Public Library and La Crosse Promise Homeowner

Community Advisors

Brian Fukuda, La Crosse County Community Development Specialist

Karl Green, La Crosse County UW-Extension: Professor, Community Resource Development

Steve O’Malley,  La Crosse County Administrator